Pricing & Strategy

We begin with a rigorous pricing analysis to position your home correctly from day one. Services include:

• Comparative Market Analysis (CMA)

• Market-driven pricing and buyer psychology strategy

• Strategic positioning to maximize exposure and value

• Proven performance selling homes over list price on average

Pre-Listing Preparation

First impressions matter, so we make sure your home is ready to compete. Services include:

• In-home evaluation and walkthrough

• Staging recommendations (DIY or professional)

• Decluttering and depersonalization guidance

• Advice on high-ROI improvements

• Coordination of professional photography and videography

Marketing & Exposure

Your home is presented everywhere serious buyers are looking. Services include:

• MLS listing with professional photography and compelling description

• Syndication to Zillow, Realtor.com, Redfin, and major real estate platforms

• Dedicated property landing page (when applicable)

• Email marketing to buyers and agents

• Social media campaigns, paid ads, and community outreach

Print & Neighborhood Marketing

We combine digital strategy with proven traditional marketing. Services include:

• Targeted mail campaigns to renters and neighbors

• Signature neighbor postcard program

• High-quality in-home property brochures

• Strategic open house signage and riders

Open House Strategy

We don't host open houses. We create buyer activity. Services include:

• Professionally marketed public open houses

• Digital visitor registration

• Personalized follow-up with every attendee

• Paid advertising to drive traffic

• Neighbor engagement strategy

Staging & Presentation

We position your home to appeal to buyer psychology. Services include:

• Furniture placement guidance using existing pieces

• Vacant-home presentation strategy

• Virtual staging options when helpful

• Layout coaching to highlight space and flow

Offer & Negotiation Management

Strong negotiation can mean tens of thousands more in your pocket. Services include:

• Immediate presentation of all offers

• Buyer qualification and lender verification

• Expert negotiation of price, terms, contingencies, and repairs

• Strategic counter-offer guidance

Contract-to-Close Management

Once under contract, we manage every detail.

Services include:

• Earnest money oversight

• Inspection and appraisal coordination

• Daily file management with transaction coordinator

• Contingency monitoring and issue resolution

• Final walk-through scheduling and closing representation

• Out-of-area referrals when needed

Seller Protections & Client Experience

We eliminate pressure and maximize flexibility.

Services include:

• Easy Exit Listing Agreement

• Direct representation, no file handoffs

• Clear communication and transparency

• Boutique, hands-on service model

Specialized Transactions

We handle complex sales with confidence.

Experience with:

• Estate sales

• Divorce transactions

• Relocation

• Power of attorney

• VA loan assumptions

• 1031 exchanges