As-Is Sale with One Photo

This client needed to sell her Vienna home as-is and couldn’t emotionally handle showings, staging, or interior photography. We listed the home with one exterior photo.

No open houses.
No walkthroughs.
No perfection.

Just honesty and strategy. Instead of forcing a traditional approach, I built a plan around what was possible and respectful. The pricing had to be exact. The audience had to be right. And the rollout had to work quietly but decisively.

I focused on qualified investors, leveraged Coming Soon exposure, and created momentum before the listing ever hit the market. We received an all-cash offer nearly $100,000 over list price with no contingencies — sight unseen. But the greater win was this: my client felt calm and supported through a season that could’ve easily been overwhelming.